Limited-Edition Jack Daniel’s Motorcycle Is Finished In Whiskey-Infused Paint

Entering the seventh year of collaboration, Indian Motorcycle and Jack Daniel’s continue to bring out the creativity in each other, this time developing a limited-edition Chief Bobber Dark Horse that’s sure to delight many a petrolhead.

The joint project, which follows last year’s gold and green Challenger Dark Horse, wasn’t just about co-branding the mean two-wheeler but also features a special paint job that infuses the distillery’s whiskey into the motorcycle’s façade.

According to the bike maker, this is the first time Jack Daniel’s Old No 7 whiskey has been mixed directly with the vehicle’s Super Graphite Metallic paint and is a “powerful and dynamic representation of the quality, craftsmanship, and attention” that both brands offer.

Only 177 units of the motorcycle—bearing Jack Daniel’s branding throughout its bodywork—will be produced worldwide, featuring exclusive elements on the front and rear fenders, solo seats, and on the Montana Silversmiths Badge that will bear each bike’s unique serial number.

To make the bike even more of a collector’s item, the duo have etched the alcohol brand’s signature into the exhaust, complete with a tank that has a single Indian Motorcycle Script ‘I’ on both sides.

The motorcycle’s Thunderstroke 116 engine comes with non-matched highlighted cylinders and heads, Cloud Silver painted rockers, and special pushrod tubes to give it a “throwback” style and “raw metal look.”

“At Jack Daniel’s we live by the motto, ‘Every day we make it, we’ll make it the best we can.’ Indian Motorcycle shares that philosophy, which is why this partnership has been such a success,” explained Greg Luehrs, Director of Sponsorships and Partnerships at Jack Daniel’s.

“To think that a handshake agreement has given way to seven years of incredible limited-edition motorcycles is truly amazing, and it’s only appropriate to honor Jack’s tried and true Old No 7, with this seventh collaborative offering,” he added.

The Jack Daniel’s Limited Edition Indian Chief Bobber Dark Horse will go on sale from March 14, 2023. Starting from US$24,499, the motorcycle can be purchased through Indian Motorcycle dealerships while supplies last.

[via Robb Report, Visor Down, and Indian Motorcycle / PR Newswire, images via Indian Motorcycle]