Spot The Eggs-tra Detail In Tesco’s Iconic Logo In Its First Easter Makeover
If there’s one activity synonymous with Easter, it’s the egg hunt. Now, Tesco is giving customers the chance to win £100,000 (US$122,000) in a special giveaway that sees the grocery chain’s iconic logo undergo its first egg-themed makeover.
Across thousands of locations within the UK, ranging from stores to delivery vans, billboards, social media posts, in-store signs, and television advertisements, keen-eyed members of the public will see a special cracked egg added to the emblem’s ‘O’.
The campaign, which was developed in partnership with creative agency BBH, invites lucky ones who spot the “hidden” redesigned logo to take a picture of the motif and post it on social media with the hashtag #CrackingEaster.
Till March 29, up to 100 participants will walk away with £1,000 (US$1,226) worth of Tesco vouchers, which will no doubt be sufficient to cook up the most extravagant Easter feast. Winners can also choose to donate their winnings to a charity or share them with a loved one.
Find an egg in any Tesco logo, and post a pic or screenshot with #CrackingEaster for the chance to win a £1000 Tesco gift card.
— Tesco (@Tesco) March 20, 2023
They could be anywhere! ðŸ°ðŸ¥š
For full Ts&Cs see https://t.co/7qjm69ZdVl pic.twitter.com/cKuVWe0UvK
[via LBB Online and Marketing Beat, cover image via Tesco]
