American Eagle, E.L.F Cosmetics Turn Familiar Hues Of Denim Jeans Into Makeup
Denim on denim has been a contentious trend since the 2000s, and with Y2K fashion coming back in full force, what about a triple denim concept that matches good looks and good jeans for the eyes, face, lips, and both sets of “cheeks”?
That’s the idea E.L.F Cosmetics and American Eagle Outfitters have come up with, recently launching a limited-edition makeup and skincare collection that will offer Gen Z consumers a chance to express their personal style through the familiar hues of blue jeans.
This latest offering is E.L.F’s first foray into fashion and American Eagle’s initial step into the beauty industry. The latter’s iconic denim tag will feature on the ‘Denim Daze’ Eyeshadow Palette—comprising shades named after beloved jean styles including Mom Jeans and High Rise.
In addition, fans can get their hands on a lip balm that transforms from dark-wash denim blue to a universal pink shade, the ‘Get Cheeky Clay Mask’ that coats faces in a layer of blue, or even the entire collection in an exclusive carry-all beauty bag made out of American Eagle’s jeans.
“This collection is the perfect representation of taking the most iconic codes and cues from the world of American Eagle, and translating them into a unique expression of beauty in a way that only Elf can do,” said E.L.F Beauty’s Chief Marketing Officer, Kory Marchisotto.
“From incorporating the AE denim tag on the eyeshadow palette to a denim pocket beauty bag to house your collection to the creative play on the blue palette and the entertaining spotlight on cheeks, we authentically embrace both brands’ DNA.”
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[via The Drum and Nylon, images via E.L.F Cosmetics / Business Wire]
