Wikimedia’s Fresh Audio Logo Grooves To The ‘Sound Of All Human Knowledge’
Wikimedia, an organization with a wealth of knowledge and facts, has compressed all the learning and information one can sift through on its websites into a new logo and chime representing the ‘Sound of All Human Knowledge’.
The foundation’s identity has been translated into a tune of pages from a book flipping and keyboard sounds clicking over calming synthetic notes. A symphonic representation of how the organization works.
The audio mark was developed by Thaddeus Osborne, a member of its community, who submitted his work to a competition the website was hosting. Osborne is a nuclear scientist who moonlights as a music producer when he’s off duty. His whimsical contribution has earned him US$2,500 in prize money and the honor of saying he produced the soundtrack to human knowledge.
🔊 Wikimedians, are you ready?
— Wikimedia Foundation (@Wikimedia) March 28, 2023
We are thrilled to announce that we have found the winning entry to The Sound of All Human Knowledge contest! Fun fact: We used the actual sound logo to create the sound wave in this video. â–¶ï¸ #WikiSoundLogohttps://t.co/GykcY54WfE pic.twitter.com/RYhK2tVCmj
Audio marks are important in distinguishing a brand, and many companies often become associated with their tunes. Some more famous ones include Netflix’s ‘Ta-Dum’ which rings just before each new episode plays, and McDonald’s ‘ba ba ba ba ba, I’m lovin’ jingle which has been remixed and reworked over the years as the fast-food company has evolved.
Wikimedia seeks to carve out a recognizable audio for itself, and with Osborne’s help, it might very well be on its way to providing a melody that encapsulates learning.
The final sound and logo should debut by June 2023.
[via Engadget and Wikimedia, cover image via Wikimedia]
