Paint Your Pizzas With This Dip Roller That Changes How You Eat Your Pie

Canadian pizza joint Pizza Pizza has come up with a revolutionary tool that’ll take dipping pies to a whole new level: the Dip Roller.

Calling it a “once-in-a-generation innovation in dipping,” the company said the scaled-down paint roller was designed by creative agency Zulu Alpha Kilo as a tongue-in-cheek utensil to help customers achieve the perfect coat of sauce on their pizzas.

According to a survey by Pizza Pizza, 70% of customers feel that sauce is an important factor for them when deciding where to order a pie. In addition, over 60% said they often coat their entire slice—with the Dip Roller being the perfect tool to achieve optimal consistency.

“Since the dawn of dip… pizza lovers have struggled to achieve the perfect coat of Creamy Garlic,” the brand said, promising that its unique kitchen addition guarantees “an even dip, every time.”

At the moment, the Dip Roller isn’t yet available for purchase, but fans can stand a chance to win one for free by entering the brand’s sweepstakes. Head here for more information.

[via Canadify and The Message, cover image via Pizza Pizza]