Burberry Tote Bag Finds Overnight Infamy After Cameo On Television
Burberry has been checkmated in a drama series, leading to an uptick in searches for a tartan tote bag that’s undeniably from the British brand.
The fashion house became an unwitting victim of ridicule at the season-four premiere of HBO’s Succession, whose wealthy leading family is all about quiet luxury.
In the episode, Greg’s date Bridget turns up with a checkered Burberry tote bag at Logan Roy’s birthday party. This offends Logan’s son-in-law Tom, who lampoons it as “ludicrously capacious” and calls it an “enormous faux pas.”
“She’s brought a ludicrously capacious bag, what’s even in there, huh? Flat shoes for the subway or lunch pail? I mean, Greg, it's monstrous. It's gargantuan. You could take it camping. You could slide it across the floor after a bank job” pic.twitter.com/3mxM1MRwmn
— hannah (@dumbandfunn) March 29, 2023
Here’s the unfortunate bag at the center of the crisis. It’s Burberry’s Medium Title Vintage Check Two-Handle Bag, retailing on Nordstrom for US$2,890.
“What’s even in there? Flat shoes for the subway? Her lunch pail?” Tom further comments. “Greg, it’s monstrous. It’s gargantuan. You can take it camping. You could slide it across the floor after a bank job.”
According to Google Trends data cited by virtual fitting room simulator 3DLOOK (via Fashionista), the phrase “Burberry tote bag” surged 310% after the episode, with “Burberry handbag” seeing a 180% increase and “Burberry tote” jumping by 25%.
The luxury bag has inadvertently been relegated to “gargantuan” meme status too.
Are you wearing the ludi—
— limp brittzkit (@Brittymigs) March 28, 2023
The ludicrously capacious bag? Yeah I am. pic.twitter.com/HLJ48UbQi4
the OG ludicrously capacious bag pic.twitter.com/Gmx2pwJRwC
— mother goat (@xuanlintham) March 28, 2023
The carrier has a calculated insult to thank for its instant fame. As per author Bolu Babalola, during a screening for season four in London, the show’s creator Jesse Armstrong shared that the crew had interviewed “a New York wealthy woman” to find out “the most offensive bag a woman could bring to [a party] like this.”
at the #succession premiere jesse armstrong said they interviewed a new york wealthy woman and said something like "what is the most offensive bag a woman could bring to something like this. would be the tackiest thing that someone who was trying to fit in would bring?" https://t.co/fOJFR4yQVz
— Bolu Babalola ðŸ¯&🌶 (@BeeBabs) March 27, 2023
garish. size. it's giving outlet
— Bolu Babalola ðŸ¯&🌶 (@BeeBabs) March 27, 2023
“She’s brought a ludicrously capacious bag. What’s even in there? Flat shoes for the subway? Her lunch pail? Greg, it’s monstrous. It’s gargantuan. You can take it camping. You can slide it across the floor after a bank job.” pic.twitter.com/25g6P7EcAE
— Hazel (@hazelnutwi) March 28, 2023
[via Fashionista and Page Six, images via various sources]
