Mattress Company Converts Deserted, Soiled Beds Into Billboards On Streets
Australian mattress startup 10:PM is shining a nightlight on how dirty beds can be a stain on our lives.
The company states that 1.8 million bacteria-laden, skin-cell-infected mattresses find their way onto the streets and alleyways of Australia each year. Instead of disposing of them, the brand is turning them into billboards to bring attention to how quickly they can accumulate dirt and grime.
Printed onto each bed is a story detailing the gruesome tales of how these mattresses ended up the way they did, from them seeing the horrors of within a backpacking hostel in Bondi to escaping an underground swingers scene in Watson’s Bay and even to the partygoers of Darlinghurst. The long copy depicts how they have been through it all and have become worse for wear on the other side.
Not 10:PM’s mattresses, though. The company then points out that its microbe-neutralizing version will have your back and won’t turn into yellowed and germ-infested beds.
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The company has worked with the independent creative business Howaston+Company. Per The Drum, Harrison Reid, founder of 10:PM, states that as a startup, the business does not have the budget to reach its audiences the conventional way. So what better way to go farther than with things that are already just lying on the side of the road?
[via LBB Online and The Drum, images via 10:PM]
