Häagen-Dazs Taps ‘Picasso Of Pastries’ For Macaron-Infused ‘Paris In A Pint’
Ice cream doesn’t get more luxurious than this, as Häagen-Dazs has partnered with world-renowned pastry chef Pierre Hermé, known as the “Picasso of Pastries,” to develop a new range of macaron flavors to usher in a “new era of magical indulgence” for the brand.
Based on the “love story” between ice cream and Parisian macarons, fans of the sweet treat can sink their teeth into crunchy, chewy mini bites of the pastry mixed into the ice cream, which serves up the perfect balance of the firm’s creamy treat and the chef’s signature almond-flavored snacks.
For now, the exclusive flavors—Strawberry & Raspberry, Double Chocolate Ganache, and Yuzu & Lemon—are only available in the United Kingdom and France, though Häagen-Dazs has plans to bring the creations to other countries in Europe, Asia, Latin America, and the Middle East soon.
“[This collaboration] is a perfect way of showcasing the true craftsmanship of our brands. We are both passionate about innovating and re-interpreting classic favorites and creating extraordinary experiences for our consumers,” said Manuel Garabato, Häagen-Dazs Global Brand Director.
“And what better way to do that than with a pure French ‘amour’ taste experience. Don’t hold back is what we embody in everything we do and here we epitomize that with our macaron collaboration bringing alive Paris in a pint,” he added.
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[via Hypebeast and Robb Report, images via Häagen-Dazs / PR Newswire]
