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Skippy Designs The ‘Swiss Army Knife’ For Bread, To Keep Spreads From Touching

By Mikelle Leow, 07 Apr 2023

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Image via Hormel Foods / PR Newswire


Life is complicated, and even fixing yourself a comforting peanut butter and jelly sandwich comes with a thought process. Do you need one knife, or two to avoid double-dipping? Should you use a spoon instead? Crust on or off?


Well, vex no more. Skippy has designed what it believes is the end-all-be-all tool for your bread and (peanut) butter problems: the ‘PBJ X Pro’. This pseudo Swiss army knife for breakfast combines all the utensils one needs to make a PB&J sandwich, plus more.


The device includes a main knife, plus a backup if you don’t want jam in your peanut butter jar, a spoon, and even a crimping wheel for crustless sammies. The knives are color-coded—blue for Skippy and purple for jelly—and fixed onto each side to prevent cross-contamination.


Then, there are the other implements that put the ‘Pro’ in PBJ X Pro: a stamp to emboss a design on your bread, a mirror to check for smears of peanut butter on your lips, and a mini speaker “to get your PB&J jam on,” says the press release.

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@skippybrand

Unbox the PBJ X PRO with us! We want to hear from you – how do you PB&J? Share and tag us for your chance to win the PBJ X PRO, a one-of-a-kind sandwich making solution! #peanutbutter #sandwich #pbjxpro #pbj #peanutbutterjelly #foryoupage #foryou

♬ Aesthetic - Tollan Kim

 

This all-in-one utensil might sound nuts enough for April Fools’, but it is indeed real. Skippy introduced the PBJ X Pro for National Peanut Butter and Jelly Day, which fell on April 2, though it has made only one in the world to give away to a lucky fan.


“When making a PB&J creation, everyone is different,” describes Ryan Christofferson, Skippy Senior Brand Manager. “In addition to which utensil to use, the debate even extends to how people cut their sandwich, or whether they enjoy the crust on or off. We are excited to have created a tool that gives all PB&J lovers the creative freedom to enjoy their sandwich exactly how they like it, with the help of the PBJ X Pro.”

 

@skippybrand

Calling all peanut butter and jelly lovers! The makers of SKIPPY® Brand Peanut Butter have created the perfect utensil for your PB&J creations. And we are giving it away to one of you! Check out peanutbutter.com/sweepstakes for more details! #pbjxpro #peanutbutter #pbj #sandwich #peanutbutterjelly #foryou #fyp

♬ Mouse eating sound - حيدر🇮🇶

 

 


[via PR Newswire]

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