Philly Cream Cheese Serves ‘Tax-Free’ Bagel So You Won’t Be Stuck With Plain
Image courtesy of Philadelphia Cream Cheese
The full bagel experience involves cream cheese, and that’s non-negotiable. However, New Yorkers are often forced to fork out the extra if they opt for a piece that’s sliced and spread with the filling.
With Tax Day coming up on April 18, Philadelphia Cream Cheese is launching a schmear campaign against the so-called “bagel tax” and has teamed up with the iconic H&H Bagels to bring the ‘Tax-Free Bagel’.
These special bagels come unsliced and pre-filled with silky cream cheese, allowing fans to enjoy a full-sized Plain, Everything, or Cinnamon Raisin bagel while circumventing the tax requirement. The humorous campaign was conceived by advertising agency GUT.
“In today’s landscape, people are juggling enough hurdles, and having to pay an extra tax to enjoy their favorite bagel with Philly cream cheese should simply not be one of them,” says Keenan White, Senior
Brand Manager, Philadelphia at Kraft Heinz Company.
“A bagel with Philly cream cheese is an experience that so many know and love, so in partnership with H&H bagels, we wanted to provide a delicious solution to this silly tax in a way that kept the enjoyment of our brand at its core, literally.”
Philadelphia’s sister brand, Kraft Singles, is also responding to the oncoming tax week with a Cheese Tax Pack for pet owners who are often pressured by their furkids to spare a slice.
The Tax-Free Bagels are going for US$1.90 a pop at H&H Bagels’ Manhattan locations from April 14–18, and can also be purchased in six-packs from other parts of the nation through the bagel joint’s website for US$11.40, while supplies last.
[via Philadelphia Cream Cheese, images courtesy]
