Kraft Heinz Company Starts Farmer Dating Service To Match You With Ample Eggs
Getting eggs is the new dating someone rich.
With egg prices on the rise, Just Crack an Egg—a relatively new grocery item from the Kraft Heinz Company that lets you make breakfast scrambles in a jiffy when you add a fresh egg—has an interesting solution that not even the government would have thought of: fall in love with a farmer.
The breakfast kit brand has thus hatched a plan with Farmers Only, a dating website used by 1.5 million single farmers, to hook you up to someone who can supply you with both a carton… and romance.
Beginning April 12, shoppers who purchase a Just Crack an Egg product can upload their receipt on JustDateAFarmer.com to be entitled to a free, premium subscription to Farmers Only for a full year, redeemable via a unique access code. “How you get the eggs is up to you,” hints the company.
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As noted by Mashed, it’s worth a crack to obtain a membership via this program. A premium Farmers Only monthly subscription will set you back US$27.95 per month, or US$13.99 if you pay for six months of access at one go. However, you can grab a Just Crack an Egg kit for only US$2.
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With the brand still being an embryo in the grand scheme of things, the Kraft Heinz Company hopes this initiative will help Just Crack an Egg take wing.
The kits, which arrive in options like All American, Veggie, Denver, and Ultimate, only need a fresh egg to be turned into a hot breakfast. Just pop the cups in the microwave for about two minutes and you’re good to go.
“At Farmers Only, we’re all about creating a solution for people trying to find their perfect match and, now, for finding eggs,” says Farmers Only representative Michael Gober.
Farmers have chickens, and chickens lay eggs. Eggs in this economy are akin to golden eggs.
Financial merits aside, you just might end up with more than an abundance of eggs. Love could be waiting to hatch.
[via Campaign US, Mashed, cover image via The Kraft Heinz Company / PR Newswire]
