For 420, musicians Bebe Rexha and Snoop Dogg took a hit of nostalgia with a catchy music video baked in Hanna-Barbera vibes.
Speaking to stoners as well as space enthusiasts, the song, called Satellite, is all about getting “higher than a satellite.” Cannabis’s link to the 70s is pretty direct—no need for psychedelics to make the connection—so animators leaned into cartoons from the era.
Colombia-basedVenturia Animation Studios, which helmed the animation, noted that Rexha’s latest album was also steeped in a 1970s-style aesthetic. As such, 60s-70s Hanna-Barbera toons à la The Jetsons, with a tinge of Josie and the Pussycats, were first of mind.
Asked where else the team got inspiration from, Venturia Animation Studios’ founder Juan M. Urbina, who directed the work, tells Cartoon Brew that it also “obviously” borrowed elements from shorts of Warner Bros., such as Marvin The Martian and Duck Dodgers in the 24½th Century. Oh, and Star Trek had an influence on the costumes and space-age technology too.
At the same time, the studio didn’t just want to copy pop-culture moments or create a parody out of them, so it looked to live-action references for the art direction and production design aspects.