Skittles Unveils New Pride Packs That Pass The Rainbow To LGBTQ+ Artists

For the second year running, Skittles has swapped its signature rainbow packaging for exclusive designs created by LGBTQ+ artists. The five limited-edition Pride packs aim to increase visibility and support for the queer community, each conveying a unique visual experience.

This year’s artists include Chinese-born artist Zipeng Zhu (he/him), who lives to make every day “a razzle-dazzle musical,” Symone Salib (she/her), and a first-generation Cuban/Egyptian street artist, Mady G (he/they), an illustrator dabbling in fashion, horror, and nature.

Joining them are Bianca Xunise (they/them), the first nationally syndicated non-binary cartoonist, and Shanée Benjamin (she/her), an art director and illustrator passionate about fostering connection through art.

On every Pride pack, customers can scan a QR code that will take them to a website where they can learn more about the artists’ LGBTQ+ stories. The brand also plans to release more details about its full program later this month.

“As part of Mars Wrigley’s commitment to inspire moments of everyday happiness, Skittles is honored to once again celebrate, uplift, and provide visibility to the LGBTQ+ community,” said Gabrielle Wesley, Chief Marketing Officer.

“This year, our artist partners are using their pack designs to tell stories of LGBTQ+ experiences—stories that have the power to create community, reveal identity, and generate empathy.”

The limited-edition Pride packs will be available to purchase in 4oz Share Size Packs and 15.6oz Stand Up Pouches from May through mid-July.

[via Skittles, images courtesy]