Foxes and dogs often have fur so soft it’s hard not to marvel at the feeling under one’s skin. That is, except after one has used EOS’s new shaving cream that would leave skin so supple, even animals would be remiss not to pet you.
The new advertisement spot from the beauty and skincare company EOS has enlisted dogs and foxes in its latest campaign to demonstrate how smooth one’s skin can be.
In the video, an anthropomorphic fox lounges in her swanky abode with a woman draped around her shoulders. Don’t worry. The woman is still alive, and looks to be enjoying her new job as a stole which she is incidentally getting college credits for. The fox remarks that humans often want to wear her as a coat, and now she’s doing the same. The video cuts and a man is wrapped around her back this time.
In a secondary video, a woman sits on the couch next to her dog, who reaches out to pet her arm, displaying how irresistible her skin now feels that even her pup had to reach out and stroke her.
The tongue-in-cheek advertisements bring an edge to regular shaving cream commercials that focus on legs and arms looking silky as someone frolics through a meadow. While these are a little more bizarre than taking a walk through a field, they certainly grab one’s attention and ask if it is possible to be “so soft, even soft things will think you’re soft,” as the commercial claims.