Look Undeniably Hot This Summer With High-Fashion Label’s ‘Sweat Print’ Shirts

Sun’s out, deodorant’s out this season. If you’ve ever kept your arms to yourself in a bid to hide the pools of sweat forming at your armpits, it’s time to wear them out and proud because perspiration is seemingly the hottest look right now.

For those who don’t perspire easily—no sweat, as LGN by Louis-Gabriel Nouchi, a Parisian luxury label launched in 2017, has debuted T-shirts and sweaters with sweat prints aptly for its Spring/Summer 2023 line.

The apparel reinvents the wet T-shirt look “with sweat stains printed on it,” the shirts’ descriptions actually read.

To make you look ready for sweaters’ weather without smelling like it, the garments are splashed with high-contrast “stains” that darken the chest, armpit areas, and upper back… you know, the T-zone of the torso. The rest of the design keeps to a minimal light gray.

Really gives new meaning to accessible luxury, doesn’t it?

The moral of the story is you can turn your most embarrassing moments into fashionable ones. However, if you’re a stickler for where your designer pit stains should be, consider getting a shirt with a permanent wet mark and watch your budget slightly evaporate. The tee, crafted in Italy from 100% cotton, is priced at €195 (US$212), while the literal sweatshirt, made in Portugal, costs €325 (US$354).

[via Esquire Middle East and 8 Days, images via LGN by Louis-Gabriel Nouchi]