Range Rover Now Lets You Pick From 391 Color Options For Its New 2024 Cars

Designing a car can be an avenue of expression and an extension of a person that many people take pride in. From paint jobs to rims to interior upholstery, and even whether you’re the type of person to hang fluffy dice from your rearview mirror or not, it can truly reflect your individuality. 
 
Range Rover is placing this customizability at the forefront for its customers with a new SV Bespoke Commissioning Suite in the UK. 

The program allows buyers to control everything from its exterior color to the stitching on the seats. There are 391 interior material options and 230 exterior finishes that come in satin and gloss for you to mix and match to your heart’s content. You can also ask for custom shades with the ‘Match to Sample’ service designed to replicate any hue you ask for.
 
The process takes seven steps, where you will also be given the option to input the embroidery on the seats, choose rim colors, and decide on which precious metal finish you would like on the Range Rover hood and tailgate script. This even includes a 24K gold variety.
 

Range Rover will open this service for its incoming 2024 Range Rover models, the Autobiography and SV. Autobiography is being upgraded with a 3.0L six-cylinder Ingenium gas engine, which maxes out at 542 hp and has a torque of 590 lb-ft. The SV is a Mild Hybrid Electric Vehicle with a 4.4L twin-turbocharged V8 engine. It tops out at 606 hp and 553 lb-ft of torque.

So whether you’re racing through the countryside or going to your local grocery store, you might as well do it in all your favorite colors.
 
 

[via HiConsumption and Autoweek, images via Range Rover]