The soccer pro now wears Prada, thanks to a surprising new tie-up between the Italian luxury house and Adidas.
The sleek adidas Football for Prada line bakes the sophisticated design codes and craftsmanship of Prada’s Linea Rossa into the sportswear giant’s beloved, high-performance Predator Accuracy, Copa Pure, and X Crazyfast cleats.
The match sees Italian leather woven into the boots, with an iconic color palette of black, red, silver, and white. Prada’s hand in the collaboration is put on blast with embossed or red branding on the insteps and insoles.
The styles are poised to be sported by soccer superstars like Catarina Macario, Paulo Dybala, Rafael Leão, Pedri, and more, on the field. The same design codes will also appear in an exclusive in-game kit in the FIFA 23 Ultimate Team TM game, says Prada, “transcending the partnership from the physical to the digital/gaming world.”
The footwear, each style priced at US$500, first rolled out in a limited batch on Adidas’s CONFIRMED App on May 22, and will head to Prada locations on May 25.