Dads Can Smell Just Like Brewed Beer With This Special Scented Deodorant

If the world hasn’t heard of beer-scented deodorant till now, that’s because it “never knew it needed” it, claims BrewDog. The craft brewery has teamed up with refillable deodorant brand Fussy for ‘Beer-odorant’ so dads (or any beer lovers) can smell like their favorite beverage.

The roll-on, which boasts the fragrance of the beer brand’s Punk IPA, is described as smelling bold, hoppy, and tropical just in time for an exciting summer and the upcoming Father’s Day celebrations.

Not only does the deodorant smell like a comforting pint after a hard day’s work, but it also features all-natural ingredients and plastic-free compostable refills, which, combined with IPA’s Planet Positive carbon-negative certified credentials, means it’s vegan, cruelty-free, and good for the Earth.

As BrewDog Chief Marketing Officer Lauren Carrol put it, instead of deciding between getting dad “smellies” or his favorite tipple on a special day, why not do both? Head here for more details.

[via Marketing Beat and Cosmetics Business, images via BrewDog]