‘The Most Beautiful Sound’ Captures The Melody Of Cancer Cells Being Blasted
Ask a hundred people what their favorite sound is, and chances are all of their answers would differ. But for patients suffering from cancer, there’s no doubt the “most beautiful sound” to them is one of the diseased cells being destroyed.
With one in three people expected to be diagnosed with cancer in their lifetime, Grey Health & Wellness, in partnership with creative agency WPP and the American Society of Clinical Oncology (ASCO), came up with an idea to showcase how treatments could directly impact cancer cells.
To pull off this uplifting project, the team worked with researchers at Harvard Medical School and Massachusetts General Hospital to specifically isolate the sound of breast and lung cancer cells at the “precise moment of cellular death.”
This past week, hundreds at #ASCO23 were able to experience The Most Beautiful Sound: the sound of cancer being destroyed. To find out more information about #ASCO_MBS and how to support visit https://t.co/yRIp95zikD pic.twitter.com/0k0DRk79Ux
— ASCO (@ASCO) June 7, 2023
According to WPP, this feat was achieved using a stimulated Raman scattering microscopy, which helped to measure the exact movements of the unwanted cells as they died. These patterns were then translated into audible sounds.
“What is truly exciting about this idea is the ability to give something invisible real perspective that could be truly powerful for patients as they go through their cancer journey,” said Dr Conor Evans, Associate Professor at the Harvard Medical School Wellman Center for Photomedicine.
“‘The Most Beautiful Sound’ can be understood in any language and experienced across geographies and cultures. It can inspire hope and resilience among people living with cancer and their caregivers,” added Kristen Neese, Chief Marketing & Communications Officer at ASCO.
Head here to listen to the delightful sound and learn more about the project.
Joana is a breast cancer patient. Thanks to a 2-year study w/ Harvard Medical School & Massachusetts General Hospital, she can hear the sound of a real cancer cell being destroyed. Hear 6 different cancer cells being destroyed at: https://t.co/yxXeMzsTvY #themostbeautifulsound pic.twitter.com/1kYPDZsLKv
— Grey (@greygroup) June 8, 2023
