KitchenAid Creates Gadget Cakes So You Can Have Your Kitchen & Eat It Too
Ever felt like chomping down on a KitchenAid stand mixer or blenders? Well, to tap into the popular internet meme that spurred an actual Netflix series, the appliance brand recently created a series of sponge cakes in the image of its most famed products.
The project, a partnership with the creative agency Zulu Alpha Kilo, involved the expertise of cake artist April Julian—a recognizable face from the hit show Is It Cake?—to craft simulacrums of the brand’s iconic mixer, a stove, and a refrigerator.
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According to AdForum, Janice Ryder, Country Manager at KitchenAid Small Appliances, described the idea as championing the kitchen’s importance as a place of “joy, discovery, and creativity,” spurring customers on to go as far as their imagination will take them.
Michael Siegers, Zulu Alpha Kilo’s Creative Director, explained that creating a “tasty facsimile” out of appliances by using the said gadget was the “perfect expression” of the KitchenAid brand. Perhaps, it goes to show that you can have your favorite kitchen tools and eat them, too.
Head here to watch the entire process of putting the cakes together.
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[via The Message and AdForum, cover image via KitchenAid Canada]
