Tesla Shows Off ‘Giga Lab’ Concept Store That Swiftly Builds Cars In 45 Seconds

While car enthusiasts eagerly await Tesla’s Cybertruck to finally hit the streets, over in Chengdu, China, the automaker recently lifted the curtains on its latest concept store to offer a sneak peek at its manufacturing process, robot helpers, and more.

Dubbed the ‘Giga Lab’, the site was described as “the most beautiful store in Chengdu” by the brand itself. The highlight of the impressive space, no doubt, is the claim that visitors can enjoy the “immersive experience of the magic of building a car in 45 seconds.”

Yup, it takes less than a minute to construct an entire vehicle. Unlike typical retail stores or showrooms, the interior of the site imitates the interior of the company’s Shanghai Gigafactory, providing a more relaxed atmosphere in which customers can appreciate the “beauty of Tesla.”

Within the all-white interior, fans can marvel at the all-white electric automobiles on display, along with manufacturing-related displays, including assembly robots and spare parts. An incomplete Model 3 car hangs off the ceiling on some cables to add to the “workshop” aesthetic.

Could brands begin investing more in non-traditional retail spaces that showcase their unique identity and offerings instead of just functioning as a place for customers to purchase items? It certainly seems to be moving in that direction.

[via autoevolution and Inside EVs, images via Tesla Asia]