Aston Martin Unveils Luxe Flagship Store That Visualizes Your Dream Car IRL

Thinking of crafting a dream Aston Martin? That’s now possible at the automaker’s first ultra-luxury flagship store, Q New York. Situated on 450 Park Avenue in New York City, the new location promises to bring the “highest levels” of the brand’s bespoke service stateside.

Visitors to the newly-opened space will be greeted by a thrilling window installation dubbed the Champagne Frame. Using one of the largest single panes of glass ever in a New York building, the gargantuan window frame features the brand’s most iconic cars.

The supercars shine bright, illuminated by a grand 2,100-bulb chandelier spanning over 131 feet. Within the rest of the interior of the flagship, guests will gaze upon a mix of mosaic tiles and dining tables—bringing “the best of British” to one of the most iconic streets in the world.

Car enthusiasts can catch sneak peeks at the automaker’s latest products on display, including special, customized builds, limited-edition models, and the newest releases. In fact, the all-new DB12 hypercar is already there for customers to check out first-hand.

Those who make an appointment with the company will be treated to an immersive consultation in which they can visualize their dream Aston Martin on a 35-foot by 10-foot LED wall, allowing them to envision their one-of-a-kind car in 360 degrees. 

“Creating wondrous places, spaces, and experiences are important design statements for us. And just as we belong in Formula One as British makers of ultra-luxury high-performance sports cars, Aston Martin belongs in New York City,” said Aston Martin’s executive vice president Marek Reichman.

“This is our version of creative performance design and precision craft at their finest—with sights and sounds, shapes and forms, and vivid colors and textured materials—all presented using the latest technology to provide customers with the engaging Aston Martin experience.”

[via Robb Report and Motor Illustrated, images via Aston Martin]