Sea Shepherd Plates Up 2050’s ‘Catch Of The Day’—A Dish Arising From Overfishing
By 2050, that cliche about there being lots of fish in the sea might actually fall out of popularity. That’s because when that time comes, there’ll be more marine debris swimming around than living creatures.
Besides the accumulation of plastic waste, overfishing and the littering of fishing tools are also to blame for the dwindling of marine life. To raise awareness of where the trend seems to be headed, last year, conservation activism group Sea Shepherd teamed up with Ogilvy Social.Lab Amsterdam and Dutch artists to visualize fish markets in 2050.
News flash: you’ll go hungry.
Image via Ogilvy
Instead of fresh lobsters and herring, the beholder is served a menu of discarded nets and threads, masterfully fashioned by artists from ArtEZ University of the Arts and the Dutch Design Academy Eindhoven into fish and crustaceans.
Image via Artists for Sea Shepherd
The see-food—a “visual wake-up call,” as described by Sea Shepherd Global’s artistic director Geert Vons—was put together using cast-off nets collected from the North Sea and eco-friendly glue.
“If we don’t stop overfishing, our oceans will soon carry more marine debris like fishing nets than actual fish,” warned Ogilvy.
[via Trending Now Ad Campaigns / LinkedIn, Sea Shepherd, Ogilvy, Campaigns of the World, images via Ogilvy Social.Lab Amsterdam / Sea Shepherd]
