Fly The Rainbow Flag In Banned Cities, With Help From Its Creator’s Foundation
While the rainbow flag has long been the most recognizable symbol of the Pride movement, there are currently more than 40 cities that have laws banning the flying of Pride Flags at government buildings.
As such, advertising agency Innocean USA and experiential creative experts Tool, in partnership with the Gilbert Baker Foundation, have created an augmented-reality (AR) feature that allows anyone to raise virtual Pride Flags at any building.
According to the foundation, set up to prolong the legacy of the late LGBTQ+ flag designer, the fact that the rainbow motif is banned from flying at these government buildings, including the likes of city halls, police stations, and public schools, has led to an increase in hate crimes in these regions.
#SavetheRainbowFlag is one way to combat these bans, with supporters given the tool to raise awareness in the form of brightly-colored flags in the digital sphere, especially at locations where it’s unlawful to do so in person.
Users can try out the filter on Instagram via this link, though it only works on mobile devices. That’s not all, if you’re wondering how else to aid the movement, here’s a toolkit on what can be done to help communities under attack.
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“With the click of a button, anyone can use this filter to place an AR (virtual) Pride Flag in front of their City Hall, at a local school, or in their own front yard,” said Charles Beal, President of the Gilbert Baker Foundation.
“This is about more than a flag. It’s about people coming together, using new technologies for good and standing up for each other. I look forward to seeing virtual rainbow Pride Flags across the country—if not the whole world!” added Steve Jun, CEO at Innocean USA.
[via LBB Online and Ads of the World, cover image via Innocean USA / GlobesNewswire]
