Reputed Newspaper’s New Profile Picture Is Getting Flamed For The Same Reason
Image via Telegraph Breaking News
Heritage-steeped logos may be having a moment now—to the joy of design enthusiasts—but this branding that inadvertently drums up memories from the past is doing so for the wrong reasons.
The Telegraph, a notable daily newspaper that’s been in circulation since 1855, is leaving mouths agape after introducing a red, white, and black icon for its breaking news-focused Twitter account.
Telegraph staff react to their new logo: pic.twitter.com/kQftuSzE0C
— Larry the Cat (@Number10cat) June 20, 2023
The graphic quickly spawned comparisons with the Nazi swastika, which is also deep red with a white center and bold black script.
It’s giving… pic.twitter.com/NPd6SrCljl
— Joshua Zitser (@mrjoshz) June 19, 2023
The design decision was so startling to some, many Twitter users said they thought the familiar avatar was a joke at first until more people kept sharing it.
“This looks like the cursed love child between the New York Times and a swastika,” comments one person.
Others point out that another vertical of the paper, politics, also uses a similar color scheme on social media.
It’s been their Twitter avatar on here for a while pic.twitter.com/WBB0344Sn7
— Sean Adams (@seaninsound) June 20, 2023
I spotted this quite some time ago.... pic.twitter.com/WUlDVzjpfm
— Adam Smith (@AdamSmith_43) June 20, 2023
The Telegraph has a different hue for several of its dedicated accounts. For example, the Travel division uses a turquoise logo, while the Sport account adopts a yellow border. The breaking news account got the luck of the draw and was assigned the color red.
All I’ll say about the new Telegraph Politics logo is that they probably don’t have any Jews in their design team pic.twitter.com/JUARLKEc1g
— Joshua Zitser (@mrjoshz) June 19, 2023
The Telegraph's new logo is radiating so many Hitler particles. pic.twitter.com/iIKyKWjBy6
— Alejandra Caraballo ðŸ³ï¸ðŸŒˆðŸ³ï¸âš§ï¸ðŸ‡µðŸ‡· (@Esqueer_) June 20, 2023
Readers are seeing red, and for valid reason.
[via Twitter]
