Kraft Real Mayo Debuts Must-Have ‘Beauty Staple’ To Tote Around: ‘Buffalo Balm’

To commemorate Kraft Real Mayo launching its first-ever spicy product, the brand is introducing the Buffalo Balm, a “beauty” staple inspired by the thousands of customers who purportedly carry buffalo sauce in their bags at all times.

Like chapstick, one can simply whip out the tube of balm to swipe the flavorful sauce onto a crispy chicken sandwich or dip it with fries in a perfectly pocket-sized way to savor a “deliciously spicy burst of flavor.”

Buffalo sauce enthusiasts can get their hands on the limited release exclusively on Amazon while stocks last, with a Buffalo Balm Kit retailing for US$14.99. Each set comes with a bottle of Kraft Mayo Buffalo Style Dressing, a reusable balm tube, and a custom bottle spout attachment.

“As our fans know well, when you are obsessed with a flavor, you never leave your house without it,” explained Frances Sabatier, Brand Manager, Kraft Real Mayo, at the Kraft Heinz Company.

“Buffalo Balm lets mayo freaks boldly bring our new Buffalo Style Dressing everywhere—it packs easily, flavors food quickly, and like our fans, stands out unapologetically.”

[via The Kraft Heinz Company, images courtesy]