GIPHY Lets The Dog GIFs Out With Humorous ‘Affurmations’ To Brighten Your Day

Screenshots of GIF featuring @bubalahpoochie, courtesy of GIPHY

Your dog-tired days are almost behind you. GIPHY has un-leashed Daily Affurmations, a collection of original clips that remind fur parents that ruff times shall pass.

The series, created in collaboration with some of the internet’s favorite “dog-fluencers” and companions of GIPHY’s staff, comprises 84 emotionally affirming GIFs (with audio) to make you paws, think, and laugh.

Daily Affurmations are one of the brand’s ways to tackle doom-scrolling, replacing empty content with “tail-wagging messages of positivity and self-care,” the team tells DesignTAXI.

“As a platform that helps power visual expression, we want to help make the Internet a more positive space by creating a new and unique set of content that helps bring elements of both levity and self-love and acceptance into our digital periphery. And who better to communicate this message of humanity than man’s best friend?” the company notes in a blog post.

Lending their ears and paws for emotional support are @tinkerbellethedog, @djangothegent, @puppynamedcharlie, @bubalahpoochie, and @dogwithsign, among others.

Get your daily dose of Affurmations here.

[via GIPHY, images courtesy]