Feeling Itchy? Pizza Chain Serves First-Ever Pie Meant To Repel Mosquitoes
To commemorate the start of summer and the Canada Day holiday, Pizza Pizza is introducing its latest menu item—and it’s certainly creating a lot of buzz. Aptly dubbed the Buzz Off Pizza, this is the world’s first-ever pie specifically designed to ward off pesky mosquitoes.
Thankfully, the pizza isn’t loaded with insecticide or mosquito coils, but rather, a slew of delicious ingredients that are believed to repel the pests naturally. This includes garlic, tomatoes, hot peppers, and onions.
According to the chain, the idea of the mosquito-repellent pizza stemmed from recent reports that the insects would be even more of a hindrance this year. And knowing families typically spend holiday weekends out in the sun, how better than to keep these biters at bay?
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Adrian Fuoco, vice-president of marketing at Pizza Pizza, told AdForum that Canadians “know firsthand” that shooing away mosquitoes is a chore. As such, the Buzz Off Pizza is the perfect way to ensure everyone has a “fantastic pizza-filled long weekend … except mosquitoes.”
This isn’t the first time Pizza Pizza has worked with the creative agency Zulu Alpha Kilo on a creative approach to everyone’s favorite dish. Previously, the duo created a paint roller specifically to spread dip on a pie.
[via AdForum and The Message, cover image via Pizza Pizza]
