Oscar Mayer Assembles ‘Council Of Franks’ To Determine Most Delicious Sausages
After rolling in the all-new Frankmobile to spotlight its 100% Beef Franks, Oscar Mayer has assembled the ‘Council of Franks’—a fictional collective of local government officials that will determine if the brand’s sausages are the most delicious.
The new advertising campaign, created by the creative agency Johannes Leonardo, will feature commercials in which authorities debate one of the “most important” topics in the world: how to enjoy the beef franks best.
In addition to the spots, the brand will be debuting a special playlist comprising of songs sung by musicians all named Frank. These advertisements are meant to be an extension of Oscar Mayer’s ‘Keep It Oscar’ mentality, using humor to spark smiles and unite millions of meat lovers.
“Oscar Mayer is always looking for ways it can help fans relieve themselves from the seriousness of life, and our new ‘Council of Franks’ campaign does just that,” remarked Anne Field, Head of North America Brand Communications for Oscar Mayer.
“While we’re so excited to bring a better than ever taste to our summer-favorite 100% All Beef Franks, we’re really looking forward to how this 360 campaign will bring the fun of Oscar Mayer and our delicious meats to life,” she added.
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[via Oscar Mayer, images courtesy]
