Parents Get Schooled In The Dangers Of ‘Sharenting’ With New Children’s Book
“Sharenting” is the latest discourse surrounding children and technology. Only this time, the discussion isn’t about preventing kids from accessing video games or social media platforms but about educating parents on when not to share information about their offspring on the internet.
Recently, to bring attention to this disturbing trend, Deutsche Telekom created a campaign with a deepfake of a girl who returns from the future to spotlight the consequences a child may face if their parents are careless with posting identifying content of them online.
Now, L’Enfant Bleu Association is joining the cause with a special children’s book: The Crazy Adventure of Emma’s Teddy Bear. Instead of the heartwarming story it presents on the surface about a stuffed animal, parents are invited to look deeper into the message behind the text.
Enfin, c’est les vacances 😄🌴🌴 Emma et son doudou sont à la plage. ðŸ–ï¸ðŸ»
— L'Enfant Bleu (@AssoEnfantBleu) July 10, 2023
A 4 ans et demi, elle en profite à fond. D’ailleurs, sa maman de se lasse pas de prendre des photos. 📸 Même Doudou prend la pose ! pic.twitter.com/Wki6XEpHk8
In the book, Emma’s mother finds her teddy bear so adorable that she constantly shares images of it on social media. But these pictures fall into the wrong hands of cuddly toy enthusiasts. These lurkers turn into pedocriminals who collect photographs of children for pedophilic websites.
After completing the book, parents can head to the postscript to learn more about the risks of “sharenting” and visit a dedicated website that hopes to educate them on better digital practices to safeguard their kids’ information.
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To ensure the message reaches as many families as possible, the book—created by Havas Play and illustrated by Chloé Mencarelli—will be distributed throughout the summer to parents as they head abroad for holidays, which will undoubtedly call for many pictures to be taken and shared.
That’s not all. Groupe Phenix, Giraudy, MediaTransports, Instore Media, and Retailink will work together to place this story in France’s metro, train stations, and other tourist destinations via advertisements that will direct onlookers to the e-book version of the cautionary tale.
Head here to view the book in both English and French.
[via AdForum and The Stable, cover image via L’Enfant Bleu Association]
