Lamborghini Launches Podcast To Take Audiences ‘Beyond’ Its Factory Doors

Lamborghini is inviting audiences into a look behind the doors of its Sant’Agata factory with a new podcast that dives into its rich history and upcoming future.
 
Beyond: A Lamborghini Podcast brings forward the stories of key individuals who have shaped Lamborghini’s success. In the first episode, Stephan Winkelmann, the Chairman and CEO of Automobili Lamborghini, shared his insights on the brand’s 60-year legacy, upcoming strategies, and the challenges in his professional journey.

“You have a huge responsibility because we are small, the investments are high… so you cannot afford to make any mistakes,” he says. “Now we have to ferryboat the company in this transition phase, which is really a revolution, from internal combustion engine cars to plug-in and then maybe, with all the opportunities and challenges, to fully electric cars. So being part of this is something which puts a lot of pressure and responsibility.”
 
Even if you aren’t particularly interested in the automotive industry, it seems like there might still be something in it for everyone. The podcast aims to cover a diverse range of topics, including science, fashion, art, design, and more.
 
The show will be hosted by Lamborghini’s director of communications Tim Bravo and Italian broadcaster Giulia Salvi. You can find it on Spotify, Apple Podcasts, and YouTube.
 
 
 
[via Robb Report and The News Market, images via Lamborghini]