Twitter Officially Begins Paying Its Content Creators For Driving Revenue
Twitter has unveiled its ad-revenue sharing program for creators who have amassed large audiences and contribute to the platform by attracting eyeballs. Importantly, users can now earn revenue via brand promotions that appear in the reply threads of their posts.
Launching this program is a new step in Twitter’s ongoing efforts to support creators in earning a living directly through the platform. To qualify for revenue-sharing, they must be Twitter Blue or Verified Organizations subscribers and have amassed at least five million post impressions in each of the last three months. Additionally, they will be reviewed by a human team and must adhere to Twitter’s Creator Subscriptions policies.
Surprise! Today we launched our Creator Ads Revenue Sharing program.
— Twitter (@Twitter) July 13, 2023
We’re expanding our creator monetization offering to include ads revenue sharing for creators. This means that creators can get a share in ad revenue, starting in the replies to their posts. This is part of our…
Payment for eligible users will be facilitated through a Stripe account, with an application process set to be introduced shortly. This will include work produced from February onward to ensure that users are also being paid for past contributions.
By implementing this ad-revenue sharing program, Twitter aims to enhance its appeal to content creators, especially when rival apps such as Threads are seeing exponential growth within its first month of use.
It’s no secret that the company has been on a slow decline since Musk took up the helm last year. It was recently announced that it had lost nearly 5o% of its advertising revenue. That, on top of a constant reformation of the site, has driven some of its users in search of another platform.
As competition in the social media landscape intensifies, it seems like Twitter is recognizing the importance of its creators.
[via Engadget and Forbes, cover photo 273198265© Rokas Tenys | Dreamstime.com]
This article was crafted with assistance from an AI engine, and has been reviewed, edited, and fact-checked.
