Ralph Lauren Takes On Competitive Gaming In Winning Outfits Online & IRL

Ralph Lauren and G2 Esports, the European e-sports organization, have teamed up for an official capsule collection. This lineup features everything from tees to hoodies, all jazzed up with a gamified take on a classic Ralph Lauren crest incorporating the G2 logo.

Inspired by the world of competitive gaming, the range aims to cater to a diverse community of players looking to incorporate style into their wardrobes. Ralph Lauren’s iconic designs meet G2 Esports’ brand identity in polos, sweaters, sweatpants, and caps. The collection comes in the fashion label’s iconic color palette of reds and navy blues, adding a preppy touch to the world of esports.

G2 Esports made the announcement via a campaign spot where a group of characters making their way through New York were seen wearing the apparel.

Sabrina Ratih, chief operating officer of G2 Esports, said: “We are really excited to announce this collection with Ralph Lauren. At G2, partnerships are all about creating better experiences and offerings for the consumer, bringing fans closer to the brand, and attracting new audiences. This collaboration does all of that and more.”

G2 Esports’ League of Legends team will sport the collection during the LEC Summer Playoffs on July 15, 2023. You can also shop the line here.

[via The Drum and WWD, images via various sources]