Bumble & Barbie Match Singles With ‘Compliments’ To Hype Them Up Before A Date
Unless you have been living under a rock this last summer, Barbie is everywhere. The iconic doll has taken over everything from gaming to fashion to food, and now, even your dating life is being Barbie-fied.
In the latest move from the movie’s restless marketing team, Barbie and Ken—one of the pop culture’s longest-lasting couples—are here to pass on some love advice and be your own personal wingmen on Bumble.
The campaign sees the cast from the movie, including Margot Robbie, Ryan Gosling, Issa Rae, and others pop up in your swipe cue to give a touch of Barbie-induced positivity and advice needed to make your potential matches blush a shade of hot pink.
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These Barbie-themed cards will appear as part of ‘Compliments,’ a feature where users can send a short message to other profiles. It differs from a chat as it’s just a little note you can leave someone, telling them you like their style or taste in music. Barbie is here to help ease the jitters by providing pre-recorded positive remarks encouraging users to take the first step.
The Compliments appear alongside images of the characters with quotes such as “Your taste in movies? Sensational,” or “Hey, in case you forgot—you’re totally awesome.” Of course, if you have something a little more poetic planned, go right ahead. Barbie and Ken are just here to get the ball rolling.
Here’s to hoping this works so you can score a date before the release of the movie this week.
[via Marketing Dive and Mashable, cover image via Bumble]
