Apple TV Paints The ‘GOAT’ In Pink To Mark Lionel Messi’s American Debut
Sporting enthusiasts will have heard by now of the news that famed soccer player Lionel Messi is taking his talents to America, having headed to Florida to join Inter Miami CF.
To celebrate his arrival and the pink jersey he’ll don, Apple TV created a cheeky out-of-home billboard to welcome the greatest of all time (GOAT) of the sport, launching it just in time for the player’s first match for the team in the League Cup.
The simple yet effective message, located in the heart of downtown Miami, pairs a special pink goat emoji with “now on TV”—a reference to how fans will be able to catch a glimpse of the star with Apple TV’s MLS Season Pass subscription service.
Apple TV worked with TBWA\Media Arts Lab on the tongue-in-cheek messaging, which will also appear on the service’s social media channels and from Inter Miami CF.
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[via LBB Online and AdAge, cover image via Apple TV]
