At the beginning of July, Twitter users opened their apps to find that they were now on a limit on how many posts they could view. The platform brought the move on due to data scraping and system manipulation. Those who weren’t subscribed to Twitter Blue could only see 600 tweets daily. The move, understandably, annoyed many who are used to doom-scrolling on the app.
However, since then, the limitations have eased up, and users can now view more tweets, especially those who are subscribed or verified.
Just after daily limits took over the app, Threads, Instagram’s answer to Twitter, popped up and, within five days, amassed 100 million users. Threads posed as a new platform, free from CEO Elon Musk’s endless reformations on the app, alienating advertisers and users alike.
And just as things were going swimmingly with Threads, it is now employing the same rate limits as its competitor.
Adam Mosseri, the head of Instagram, clarified on Monday that spam attacks were the reason behind the implementation. After the announcement, Musk took to Twitter and said the move “sounds oppressive.”
For now, not as many people are reporting that they have been rate-limited, and Mosseri mentioned that false positives that unintentionally stop users from viewing content could show up.
Meta CEO Mark Zuckerberg also commented on the situation and said that after the “off-the-charts” early growth of the app, it will now focus on “the basics and retention.” He wrote that it would take time to stabilize the platform, though if that means Threads will take rate limits off the table is yet to be seen.