Krispy Kreme Fills Donuts With M&M’s In Collab That Melts In Mouths, Not Hands
For those who have wondered why the enticing crunch of M&M’s was never added to the delectable sweetness of doughnuts, it’s finally happened. For the first time, Krispy Kreme has partnered with M&M’s on a collaboration of four all-new ways to savor both treats.
From July 17, 2023, participating outlets across the country will offer four doughnut innovations that literally burst with flavor: the Chocolate Candy Surprise Doughnut Filled with M&M’s, the Chocolate Iced Doughnut Topped with M&M’s, the Peanut Butter Kreme Filled Doughnut Topped with M&M’s, and the Mini Chocolate Iced Doughnut Topped with M&M’s.
The first—described as a “one-of-a-kind” creation—was inspired by the classic red chocolate pieces. It packs mini M&M’s into the doughnut itself before being dipped in red icing and completed with the iconic ‘M’ candy piece.
Alongside it will be the Chocolate Iced Doughnut Topped with M&M’s, which will feature an original glazed doughnut dipped in classic chocolate icing and covered in mini M&M’s and crispy rainbow dots.
Meanwhile, the third will involve the doughnut being filled to the brim with a Peanut Butter Kreme filling before being covered in peanut butter icing, garnished with chopped M&M’s Peanut Chocolate Candies and rainbow dots.
The fourth selection, the Mini Chocolate Iced Doughnut Topped with M&M’s, will offer a mini original glazed doughnut hand-dipped in classic chocolate icing, which will then be topped with mini M&M milk chocolate candies and the accompanying rainbow dots.
In addition, fans will be able to find a limited-edition six-pack with the Chocolate Iced Doughnut Topped with M&M’s delivered fresh daily to select grocery stores, including at Walmart, Kroger, Publix, Wakefern, and more.
“America’s most loved doughnuts and favorite chocolate candy are together at last, and you’re going to love ‘M,” commented Dave Skena, Global Chief Brand Officer at Krispy Kreme.
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[via Food & Wine and Food Business News, cover image via Krispy Kreme / Business Wire]
