‘Candy Crush’ Wants To Level Up Your High-Fashion Game With $1K Wearable Beanbag

Images courtesy of Jean-Toir for Candy Crush / King / PR Newswire

Playing casual games is one of the things people do to pass the time on the commute. Chances are, however, that there won’t be a seat when they step on board, which can make gameplay less comfortable.

Candy Crush Saga believes it has solved the puzzle with an avant-garde ‘Sweet Seat’ that’s both extravagant and practical. The number was dreamed up by renowned fashion designer Christian Cowan, who has the rare honor of calling Lady Gaga the first client to ever wear his work out in public. Since then, Cowan has designed for the likes of Beyoncé, Naomi Campbell, and Lil Nas X.

In his collaboration with the popular match-three mobile game, Cowan tackles the struggle of finding a seat during rush hour. The Sweet Seat, enlivened with the game’s iconically vibrant candies and colors, is built in with a beanbag, enabling its wearer to find a seat wherever they go.

Image courtesy of Jean-Toir for Candy Crush / King / PR Newswire

The teardrop-silhouette piece can be worn on its own as a dress, or paired with bottoms to serve as an oversized top. To the hardcore maximalists, sadly, it doesn’t come with the hat, gloves, and leggings pictured above.

“Public transit could use a dose of glamor, especially in New York City and London, and the Sweet Seat brings that glamor in a fun, fashionable, and over-the-top way,” explains the designer. “What I love about this collaboration is that it brings a joyful solution to an everyday problem in a way that’s both out-of-the-box and camp.”

Image courtesy of Jean-Toir for Candy Crush / King / PR Newswire

And while public transportation is meant to be accessible, the Sweet Seat probably isn’t. The convenience and theatrics this campy garment promises come at a cost—a lofty US$1,000, to be exact. Fans less concerned about the second half of the equation would be better off hailing a cab for a guaranteed seat that doesn’t break the bank.

Luken Aragon, VP of marketing at Candy Crush Saga, chimes in: “Our loyal fans who play Candy Crush on the go love the color and fun that we bring to their everyday lives. Whether they’re waiting in a long queue or battling the daily commute—without a seat, we want to be able to help bring them that joy and vibrancy to their day so that nothing gets in the way of leveling up.”

The wearable beanbag is now on sale on the Christian Cowan website. Fashionistas who wish to look sweet, tasty, delicious, or divine should act fast and make a match, as the outfit will only be available for a limited time.

[via The Messenger and WWD, images courtesy of Jean-Toir for Candy Crush / King / PR Newswire]