Greenpeace Ads Make Nature Flip Its Finger Back At Us

Image via BBDO Chile

A scorned Mother Earth is expressing her distress through a trio of visuals that, while beautiful, urge the viewer to look closer and find the truth.

“Nature wants to tell you something,” declares a gripping new campaign crafted by advertising agency BBDO Chile for environmental conservation nonprofit Greenpeace. “We will keep fighting until it’s heard.”

Image via BBDO Chile

The prints depict lonesome natural structures—a coral, an iceberg, and a tree—that have been worn away by climate change, deforestation, and the burning of fossil fuels, resulting in them being shaped into striking formations not unlike middle fingers. Each image represents an ecosystem that’s been affected by external causes.

Human irresponsibility has a large part in the world’s many plastic-polluted oceans, forest fires, and rapidly melting glaciers, detail the graphics. “F**k that,” the advertisements add.

Image via BBDO Chile

“At Greenpeace, it is our mission to stand up against these practices, in favor of protecting nature,” notes the activation.

“However, this time we have let it speak for itself.”

Images via BBDO Chile

[via Ads of the World and BBDO Chile, images via BBDO Chile]