Paris Saint-Germain Teams Up With The Weeknd’s XO Records On Concert Jersey

If there’s one soccer team on the pulse of fashion, it’s Paris Saint-Germain. The French output has become a worldwide style icon, with pop-up storefronts having graced cities such as Shinjuku, Tokyo, and Miami, Florida.

Earlier this year, the club collaborated with luxury label Dior on a new official wardrobe for its players, created exclusively by creative director Kim Jones.

Now, the team has announced a special launch with XO Records, the studio founded by famed singer The Weeknd, who is set to perform two sold-out sets at the Stade de France this month.

To commemorate the occasion, the fashion-forward duo is releasing a special PSGXO collector’s jersey, which will only be available in limited quantities. The exclusive shirt will feature the studio’s XO emblem on the back.

Paris Saint-Germain team up for an exclusive collaboration with XO and The Weeknd, whom will perform two sold-out nights at the Stade de France on July 29 and 30 as part of the After Hours Til Dawn world tour.https://t.co/PNEevQZ7DY

— Paris Saint-Germain (@PSG_English) July 28, 2023

“He’s a huge artist with an exceptional career, whose popularity transcends borders. It’s a great honor for the club to be part of the adventure of his tour, which stops in Paris this month,” remarked Fabien Allègre, chief brand officer of Paris Saint-Germain.

“This is the kind of synergy that feeds our brand and makes us part of contemporary pop culture. With The Weeknd, Paris Saint-Germain is more popular than ever,” he added.

Interestingly, this isn’t the first time the soccer club has collaborated with music artists. Previously, the team released a collaboration with the Prince estate and the Rolling Stones.

[via Complex and Boardroom, cover image via Paris Saint-Germain]