Taco Bell Faces Lawsuit For False Advertising Of Its Crunchwraps, Mexican Pizzas
Last year, a federal lawsuit was brought against Burger King for allegedly misleading customers with the size of its Whoppers in advertisements. Now, it appears another fast-food chain has come under fire for its marketing practices.
Recently, a customer filed a proposed class-action suit against Taco Bell, claiming the chain deceived customers by falsely advertising the amount of filling found in its Mexican Pizza, Crunchwrap Supreme, and other items on its menu.
More specifically, the plaintiff Frank Siragusa alleged that the restaurant overstated the amount of beef and ingredients in its dishes “by at least double,” which he felt could constitute “unfair and deceptive trade practices.”
Siragusa argued that due to the rising cost of living and inflation, such deceptive advertising was “especially concerning,” as the spots could unwittingly lead low-income customers to choose to dine at Taco Bell instead of other restaurants that more accurately portray the size of their products.
“Taco Bell advertises larger portions of food to steer consumers to their restaurants for their meals and away from competitors that more fairly advertise the size of their menu items, unfairly diverting millions of dollars in sales that would have gone to competitors,” the lawsuit stated.
While the outcome has yet to be decided, the suit is asking for the court to prevent the quick service chain from selling items till it agrees to “provide corrected advertising” and “fully compensate” customers who have purchased the offending items from July 31, 2020.
Notably, this isn’t the first time Siragusa has taken issue with a fast food brand. As per Reuters, one of his lawyers filed a separate case against McDonald’s and Wendy’s last year on how their burgers in real life didn’t match up to what was advertised.
