Crystal Palace Becomes First Premier League Club To Appoint A Creative Director

As more soccer clubs across the world collaborate with fashion labels on trendy offerings, Crystal Palace FC has become the first-ever Premier League club to appoint its own creative director to oversee the team’s apparel collections.

With the likes of Italy’s Inter Milan teaming up with Moncler and France’s Paris Saint-Germain joining hands with Dior, it’s no wonder why teams in the world’s most watched league would want to get in on the action.

To do this, the London-based club has tapped sports marketer Kenny Annan-Jonathan for the role. Since establishing the creative agency The MailRoom in 2019, the local has worked together with “globally renowned brands” and managed partnerships for famed athletes in the UK.

Now, his first challenge as the league’s premier creative director will be to launch a signature Autumn/Winter retail range for the team. Intriguingly, according to Business of Fashion, it appears the designer is planning on releases that will go beyond typical soccer merchandise.

While not much is known about the forthcoming collection just yet, Annan-Jonathan will take on the additional responsibility of enhancing the clothing options available for supporters in the team’s official store.

“Joining the team at Crystal Palace is an incredible opportunity to merge my love for football, my passion for South London, and my vision for reimagining ways to connect and engage with existing supporters and communities,” he remarked.

“Through fresh and exciting new retail ranges, I want to help show the world why Crystal Palace and its fanbase are unique to any other in the league,” he added.

[via Business of Fashion and Highsnobiety, images via various sources]