Luxury vehicle company Automobili Pininfarina has dreamed up the PURA Vision, an experimental design concept offering a glimpse into what it imagines will be the future of electric vehicles. In fact, the Italian-based marque is presenting the car as the first in a new segment of EVs called “electric Luxury Utility Vehicles,” or e-LUVs.
The PURA Vision showcases a sleek silhouette, emphasizing clean surfaces, dramatic proportions, and attention to detail.
Though what will probably catch most eyes is its greenhouse roof. If you’re someone who doesn't like feeling trapped inside a moving vehicle, the PURA is opening the world up to you by employing panoramic windows, pillarless doors, and windows that open upwards to really add oomph to its position in the e-LUV category.
Inside, its white and charcoal leather seats were inspired by sailing yachts and, as such, are suspended to look like foilers over the water.
And like with most EVs nowadays, it comes with a touchscreen infotainment system, a head-up display that each driver can personalize, and individual speakers built into the headrests of each seat.
Paolo Dellachà, the CEO of Automobili Pininfarina, considers the PURA Vision a crucial step toward an exciting future for the company and possibly a new trend of unnecessarily opulent vehicles that look like they could double up as spaceships.