Uber Crafts Little Cars Out Of Old Tickets To Push New Reservable Rides

Tickets, boarding passes, and the like are a great reminder of where you’ve been and where you might be heading off on your next adventure. Uber is taking the sentimentality of these keepsakes and turning them into its latest campaign.

Uber has launched an inventive spot called Go Anywhere to introduce its pre-booking service, Uber Reserve, to the UK market. The campaign takes these tickets from events and places such as a soccer match, a flight, date nights, and the theater and has transformed them into origami cars.

With Uber Reserve, you can book a ride up to 30 days ahead. This means you can relax knowing you’ll have a ride to the airport for your trip to Greece or the theater for your dinner date without worrying about last-minute arrangements.

Designed by London-based advertising agency Mother, the campaign aims to demonstrate the versatility of Uber Reserve, not just for regular taxi trips but also for planning special occasions and leisure activities. This creative concept will be found in out-of-home displays, social media promotions, and digital platforms.

[via The Drum and Marketing Beat, images via Mother London]