McDonald’s Tucks Into Summer Fun With Pool-Ready Icons
Image via Leo Burnett Italia
Sun’s out, burger buns out. McDonald’s in Italy is driving heat to its lineup by dressing up its menu and logo for the beach.
Created by the brand’s advertising agency Leo Burnett Italia, these summer-themed visuals depict swimming floats as a cheeseburger or Quarter Pounder, a sand bucket and shovels as French fries, and polka-dotted parasols as sesame-topped buns.
Image via Leo Burnett Italia
Other graphics see a pair of flip-flops as the Golden Arches, red and yellow towels as condiments for fries, and beach balls approaching a whirlpool that looks like a McFlurry.
Image via Leo Burnett Italia
Image via Leo Burnett Italia
The campaign, entitled Enjoy our summer, was cooked up to appear on the fast-food chain’s social media channels.
Image via Leo Burnett Italia
Months back, McDonald’s Italy floated with the same idea, quite literally, by reimagining its burgers, Chicken McNuggets, and fries as inflatables.
Video screenshots via McDonald’s Italy
Video screenshots via McDonald’s Italy
Video screenshots via McDonald’s Italy
[via Advertising Vietnam, Brands are Awesome, Leo Burnett Italia, images via various sources]
