Renault Supersizes Gas Station Buys Beyond Frame With CGI, Touts ‘Massive Range’

In collaboration with creative agency Publicis Poke, Renault has transformed typical gas station essentials in the United Kingdom with computer graphics, rendering them supersized.

Aptly dubbed The Massive Range, the campaign—which features eye-catching images of a gargantuan energy drink, screen wash, and travel sweets—aims to highlight just how far the automaker’s latest Austral E-Tech Full Hybrid can go.

As Marketing Beat noted, not only have the select items been reimagined in giant form, they’ve also been designed specifically to match the French brand’s minimalist and sleek aesthetic.

 

 

 

 

 

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Fans will be able to catch these pictures on social media, with their gargantuan stature evident from how each product pokes out from its frame. These images were generated in partnership with CGI and animation firm, FutureDeluxe.

In addition, stop-motion creator Dominique Davis, influencers Kate Murnane and Katie Ellison, and interior designer Dan Lovatt will soon unveil four films inspired by the campaign, showing just how one sets off for a lengthy 683-mile-long adventure.

 

 

 

 

 

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A post shared by Publicis•Poke (@publicispoke)

 

 

 

 

 

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[via LBB Online and Marketing Beat, images via Publicis Poke]