Taco Bell Celebrates Freeing Of ‘Taco Tuesday’ Trademark With, Well, Free Tacos
In May, Taco Bell began a public campaign to “liberate” the popular phrase—which happened to be trademarked to a single company—so that the pair of words can be used by “all who make, sell, eat, and celebrate tacos.”
Now, to celebrate this “liberation,” the fast food chain, in collaboration with DoorDash, will kick off a $5 million taco tab, covering a portion of orders from any participating vendor offering Mexican cuisine.
This move aligns perfectly with the newfound freedom US citizens can enjoy on Taco Tuesday—because if ‘Taco Tuesday’ is free, then the tacos ought to be, too.
In the lead-up to the grand celebration on September 12, all Taco Bell outlets are set to offer a free Doritos Locos Taco each Tuesday, no strings attached, on August 15, 22, 29, and September 5, 2023.
According to the company, this initiative not only serves as a token of gratitude to taco enthusiasts who rallied behind the cause but also puts the spotlight on local restaurants and vendors who can now embrace Taco Tuesdays without legal concerns.
This was only made possible because Taco John’s, a key player in the Taco Tuesday trademark, decided to relinquish its claim in late July.
In addition, the aforementioned restaurant donated US$40,000 to the charity Children of Restaurant Employees (CORE), which was then matched by the Taco Bell Foundation.
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To further amp up the goodwill, Taco Bell is pledging $1 million in conjunction with the Taco Bell Foundation to support young individuals who contribute to the world of tacos.
Customers can contribute by rounding up their bills during checkout on Tuesdays, with donations up to $1 million being matched. These funds will further fuel the Taco Bell Foundation's Community Grants and the Live Más Scholarship, enriching the lives of both fans and team members.
“Taco Tuesday belongs to all who make, sell, eat and celebrate tacos, and this Free-For-All will not only thank taco fans who supported the cause, but will also spotlight local restaurants and vendors who can now embrace Taco Tuesdays without fear of legal action,” said Taco Bell US Chief Marketing Officer, Taylor Montgomery.
“When tacos win, we all win. We all win when Taco John’s decides to release its trademark registration, we all win when taco vendors everywhere are free to join the movement, and we all win when taco fans can freely celebrate and support Taco Tuesdays at Taco Bell or anywhere else.”
[via Marketing Dive and DeseretNews, images via Taco Bell]
This article was crafted with assistance from an AI engine, and has been manually reviewed & edited.
