Last week, McDonald’s unveiled an exciting campaign called ‘As Featured In’, a playful nod to the numerous movies, games, and television and anime series in which the iconic fast-food brand has made notable appearances.
While the chain has always been a familiar presence in pop culture, their latest campaign takes a refreshingly direct approach by listing all its silver screen moments it has been a part of. This unique promotion introduced meals with packaging that proudly listed the diverse array of shows it has been featured in, from The Office and Coming To America to Seinfeld, Space Jam, Loki, and more. Fans could also indulge in special meals inspired by these iconic shows.
Bringing the campaign to a stylish close, McDonald’s has teamed up with the fashion brand Palace to serve up some eye-catching streetwear. The collaborative collection includes t-shirts, hoodies, and skateboards.
The Palace McDonald’s line comes in a palette of red, black, and white, while the instantly recognizable Golden Arches logo takes center stage on the hoodies. The T-shirts sport co-branded designs with phrases like “100% I’ve never had a bad McDonald’s” and “Honesty is the best policy, unless talking about how many times I’ve had McDonald’s this week, then I’m going to have to lie.”
If you’re keen on donning some McDonald’s streetwear, you can access the microsite by simply scanning the QR code on the ‘As Featured In’ packaging. UK residents have a unique route and can scan the QR code on the side of their 10-piece McNugget boxes.