American Red Cross Aims For Donor Spike With Free Blood Drive Designer Shorts
The American Red Cross is teaming up for the second time with designer Eric Emanuel, bringing together style and altruism to inspire a fresh wave of blood donors. Their collaborative effort aims at averting a summertime blood shortage, a challenge they also addressed last year. This partnership’s focus lies in illuminating the ongoing need for blood donation.
As the summer heat continues, the American Red Cross is grappling with a potential shortage of around 25,000 blood donations, affecting the supply of crucial blood products for hospitals.
The drive will be hosted on August 17 in Atlanta. Those who reserve their spot beforehand will walk away with exclusive custom mesh shorts designed by Eric Emanuel.
The pants are a pair of board shorts that sport circular red dots that look a little like blood cells. They also have the American Red Cross and EE symbols printed on them.
Last year’s Red Cross x EE shorts caught fire online, with over 30,000 individuals interested in participating. Across two cities, three blood drives garnered more than 405 donations; notably, many of these came from first-time donors under 30—an elusive demographic for the Red Cross.
For those keen on rolling up their sleeves and making a difference, you can book an appointment on the Red Cross’ official website.
[via Hypebeast and American Red Cross, cover image via Eric Emanuel]
This article was crafted with assistance from an AI engine, and has been manually reviewed & edited.
