Amazon Continues Magic Of ‘That Reading Feeling’ With Genre-Bending Fantasy Ads
Last year, Amazon teamed up with creative agency Droga5 London on the first installment of That Reading Feeling—a mixed-media campaign celebrating the role books play in our otherwise mundane lives.
Now, the global retailer is continuing the trend by spotlighting the growing popularity of audio storytelling by pairing colorful, thematic print, digital, and social advertisements with accompanying radio spots.
This time, the genre-bending visuals feature a total of 110 individual works commissioned from 19 illustrators—some of whom worked on the first iteration of the project. Each depiction is meant to portray the “invisible magic” that occurs within one’s imagination when reading a book.
To come up with the varying designs, each illustrator was only told the genre of the book they were meant to represent and a specific word related to its plot. The resulting playful illustrations showcase the rich diversity of emotions that an interesting tome can bring out in every person.
Take a look at each of the fantastical themes as reimagined by the artists in the visuals below.
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[via Creative Review and Ad Age, cover image via Droga5 London]
